STIR: What’s the mission of the Color Factory? STIR sat down with Ferney to learn how this new installation can change the way we see and experience color. The new 20,000-square-foot space in SoHo, New York City, features new palettes, new installations and a new roster of collaborators who tell unique color stories. Its August 2017 debut in San Francisco was intended to be a month-long run, but it unexpectedly flourished for another eight sold-out months, with over 170,000 visitors.īecause of the immense popularity of the San Francisco location, they opened Color Factory NYC in August 2018. Launched by blogger Jordan Ferney of “ Oh Happy Day!,” Color Factory brings together artists, creatives and makers to conceptualize and collaborate on participatory installations.
Sherwin-Williams, Color Factory's exclusive paint partner, provided an expansive palette of colors to bring the installations to life. This experimental art exhibit is filled with installations that boldly celebrate color in the built environment - the perfect place for designers and architects to immerse themselves for some serious creative stimuli. Sometimes, inspiration for a client project sneaks in quietly other times, that inspiration arrives so loud and proud that you can’t turn away. STIR ® talked to the museum’s founder to learn how the interactive installations can change clients’, designers’ and architects’ perceptions of color. From baby-blue ball pits to a rosy-hued dance floor, the Color Factory NYC offers immersive color experiences.
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